Design Proposal
[Client company] is building [what]. This proposal outlines the scope, direction, and timeline we discussed.
Prepared for
[Client Name, Company]
Prepared by
Luna UI
Date
[Date]
Proposal Valid Until
[Date + 7 days]
[Client company] is [one sharp observation about their product or situation — what you noticed, what stood out].
What that means for this project: [what the design job actually is — specific to them, not generic].
That's exactly how I build.
Liana Tudakova
Founder, Luna UI
Scope of Work
Step 1
Research & Direction
Timeline
[X] days
[Stage 1]
Brand & Competitive Landscape
Reviewing [client's product/docs] — positioning, voice, key concepts
Reviewing how competitors present themselves and identifying gaps
[Stage 2]
Visual Direction
Building a moodboard that reflects [client's brand personality in a few words]
Defining color system, typography, and motion direction
Establishing the overall visual language
Step 2
Structure & Wireframes
Timeline
[X] days
[Stage 1]
Page Architecture
Mapping information hierarchy across all pages
Defining navigation logic and user flow
Planning CMS structure if needed
[Stage 2]
Wireframes
Low-fidelity layouts for all core pages
[Any specific templates or interactive concepts]
Review and approval before design begins
Step 3
Visual Design & Build
Timeline
[X] days
[Stage 1]
Design in Framer
Designing and building all pages directly in Framer
Full component library and design system
[Specific features: CMS, integrations, interactions]
Hover states and micro-interactions throughout
[Stage 2]
Revisions
Full site presented for your review
Up to [1/2] rounds of revisions based on your feedback
Final sign-off before launch
Step 4
Launch & Handoff
Timeline
[X] days
[Stage 1]
Pre-Launch
SEO foundation: meta, structured data, OG images
Cross-browser and device testing
Domain connection and performance check
Final QA review
[Stage 2]
Handoff
Framer project transferred to your account
Style guide: colors, typography, components
[X]-day post-launch support window
Your Investment
Step 1
Research & Visual Discovery
$[X]
([X] days)
Before any page gets built, we establish what [Client] looks like.
Two complete visual directions: different palettes, different moods, each with a hero concept so you can see the brand in context. You pick the direction that feels right. We move forward from there.
Two visual concepts with color systems
Typography direction for each
Hero section mockup for each concept
One round of feedback and refinement
Note: Step 1 is a fixed starting point for all projects.
The $[X] is credited toward your Step 2 investment — it's not an additional cost, it's the first step.
Launch Ready
[One sentence: what this covers for this client specifically.]
$[X]
([X] weeks)
What's included
[Page list]
[Key features]
SEO foundation + [analytics setup if included]
Fully responsive, cross-browser tested
[X]-day post-launch support
Full Build
[One sentence: what this adds on top of Launch.]
$[X]
([X] weeks)
What's included
Everything in Launch Ready
[Additional features, systems, interactive elements]
Priority review rounds
Two options, one goal. [Launch] gets [Client] live with everything that matters. [Full Build] adds the systems that compound over time. Either way, Step 1 comes first.
Liana Tudakova
Founder of Luna UI Design Studio
Here's what helps me do my best work
Before we kick off:
[Specific materials needed: docs, copy, brand assets, access]
Shared workspace:
A Google Drive folder will be set up on kickoff. This is where all files, feedback, and content live throughout the project.
Response time:
48 hours on all review rounds keeps us on schedule.
Next Step
If this feels right or you have any questions, just reply to this email. Happy to talk through anything before we start.
Liana Tudakova
Founder, Luna UI