Dark futuristic website hero showcasing Luna UI design for SaaS and AI startups — modern layout, space-inspired background, and clear call-to-action button.
Dark futuristic website hero showcasing Luna UI design for SaaS and AI startups — modern layout, space-inspired background, and clear call-to-action button.
Dark futuristic website hero showcasing Luna UI design for SaaS and AI startups — modern layout, space-inspired background, and clear call-to-action button.

Nov 23, 2025

Why Luna UI is an ecosystem, not a studio

A story about how Luna UI grew from a studio into a living ecosystem.

Liana Tudakova — founder and lead designer of Luna UI Design Studio

Liana Tudakova

Founder of Luna UI Design Studio

Nov 23, 2025

Why Luna UI is an ecosystem, not a studio

A story about how Luna UI grew from a studio into a living ecosystem.

Liana Tudakova — founder and lead designer of Luna UI Design Studio

Liana Tudakova

Founder of Luna UI Design Studio

Nov 23, 2025

Why Luna UI is an ecosystem, not a studio

A story about how Luna UI grew from a studio into a living ecosystem.

Liana Tudakova — founder and lead designer of Luna UI Design Studio

Liana Tudakova

Founder of Luna UI Design Studio

Luna UI is a brand built on meaning, depth, and honesty. It's a space where everything has a reason. Because in design, just like in the universe, nothing is random.

1. Design Studio — place of standards


People always told me:

“If you talk about standards, show an example, not pretty words.”


Fine.

Here is an example.


At Luna UI we always create the first screen for free, before any contract, before any payment.


Why?


Because you are a founder.

You don’t know me, you don’t know the studio.

And someone asks you to give $5000 just like that, without seeing a single pixel?


Nice? Not really.


And if you ask for advice — “consultation $500”

Sorry, it’s business.


I got tired of watching founders pay for air:

  • pay for every tiny revision

  • pay for one small suggestion

  • pay for any kind of help


Design becomes not product creation, but an endless checklist of payments.


I don’t work like that.

At Luna UI you see value first.

Then you decide.


Standards are not words.

They are actions.




2. Templates — the path for those who build alone


Let’s be honest:

UX/UI is expensive.

Not every startup can afford full design from scratch.


And it was important for me to create a solution for those who are just starting.


If you are alone.

If you don’t have a big budget.

If every designer asks for money before work.

If you are not sure you will like the result.

If you refuse — nobody will return your lost time.


Sounds familiar?

It does for me.


That’s why Luna UI Templates appeared.


These are not “templates”, they are almost real studio-level websites:

  • strict standards

  • important sections

  • modern style

  • easy customization

  • product logic, not visual noise


And most important:

If someone gets confused — they are not alone.

They can write to us, and we will help.


Why?


Because I remember how I started.

I had no money, no support,

and most of the time — people just ignored me.


Templates are not a side project.

This is the second layer of the ecosystem,

helping startups launch faster, cheaper, and with confidence.




3. Luna Journal — a place where design meets scale


Design and the Universe have one rule: nothing is random.


Luna Journal has three directions:

cosmos, the studio from inside, and important product insights.


Wait… cosmos? Why?


  1. Because it is part of Luna UI.

  2. Because it is our philosophy, our heart and soul.

  3. Because we think bigger.

  4. Because we don’t work in a template way.

  5. Because we are not afraid to look wider, deeper, further.


We believe that design reflects how you see the world.

If you see only screens — you create screens.

If you see scale — you create products.


Other articles are about our work.

We act as a bridge between meaning, structure, and the products people use every day.


Luna UI consists of three fundamental parts:

  • Design Studio

  • Templates

  • Luna Journal


Each layer appeared for a reason.

It’s not a strategy for pretty words — it’s an answer to what I personally always missed in design and in the industry.




Final Thoughts


I will say this as a founder.


For me, design is only the beginning.

I want to create a space:

alive, growing, real.


A studio is action.

An ecosystem is meaning.


Luna UI is not a project.

It is my way to build something that will stay.

Stay in touch

The universe is huge, but I’m usually here