Kina
Work
Full brand execution and Framer build for Kina, from landing page through About Us, legal pages, and an ongoing rebrand pass, all built as a custom component system.
Year
2026
Industry
Fintech / Parenting
Role
Brand & Website
Timeline
3 weeks
OVERVIEW
Kina is a fintech rewards membership built around how moms actually spend, from childcare and tuition to everyday family costs. The direction evolved significantly through the process, landing on a bold, energetic identity instead of the soft, muted tone most parenting brands default to.
Luna UI built the site in Framer from an initial brand deck by Lemns Studio, then took on About Us, legal pages, and a rebrand revision pass as the project grew past the original landing page brief.
Approach
The color direction moved through three full pivots before landing on a palette confident enough for fintech and warm enough for a brand built around motherhood.
Most parenting brands default to muted pastels. Kina is built on plum and cream instead, with lime, sky blue, lavender, coral and pink as accents. Photography follows the same instinct, candid and film grain, sourced through Lummi rather than stock.
System
Every scroll interaction across the site, from the pinned benefits sequence on the homepage to the ledger and belief sections on About, was built from scratch as a custom Framer component.
Result
A brand that reads as premium fintech first, motherhood second, plum and lime instead of the soft pastels the parenting category defaults to, confident copy instead of the reassuring tone most family products use.
Liana is amazing!! Worked super quickly, always answered questions we had (and we had many), she really took the time to understand what we need in details, amazing designer to work with!
—
Benny Yiu, Kina Rewards