Under the Surface

Back to Journal

Systems

Systems

Systems

Structure decides how a product behaves. Loops, constraints, environment. These articles are about that layer, and how we work in it.

Four stacked layers showing what exists at each stage of a redesign — research notes, wireframe blocks, styled design, and the finished live page

Jul 20, 2026

What Actually Happens Inside a Redesign

Four stages, always in the same order. What happens in each one, and where your input carries the most weight.

Four stacked layers showing what exists at each stage of a redesign — research notes, wireframe blocks, styled design, and the finished live page

Jul 20, 2026

What Actually Happens Inside a Redesign

Four stages, always in the same order. What happens in each one, and where your input carries the most weight.

Four stacked layers showing what exists at each stage of a redesign — research notes, wireframe blocks, styled design, and the finished live page

Jul 20, 2026

What Actually Happens Inside a Redesign

Four stages, always in the same order. What happens in each one, and where your input carries the most weight.

Microscopic plant organism with roots floating on dark background — visual metaphor for hidden product problems beneath the surface that cause low conversions and churn

Jun 17, 2026

Why the Real Problem Is Always Deeper

Low conversions, churn, product confusion. These are not problems. They are signals.

Microscopic plant organism with roots floating on dark background — visual metaphor for hidden product problems beneath the surface that cause low conversions and churn

Jun 17, 2026

Why the Real Problem Is Always Deeper

Low conversions, churn, product confusion. These are not problems. They are signals.

Microscopic plant organism with roots floating on dark background — visual metaphor for hidden product problems beneath the surface that cause low conversions and churn

Jun 17, 2026

Why the Real Problem Is Always Deeper

Low conversions, churn, product confusion. These are not problems. They are signals.

Luna UI design studio portfolio on dark background — example of a transparent design studio that shows work and process before the first call

Jun 11, 2026

How to Choose a Design Studio

Five things to check when choosing a design studio — all visible before the first call.

Luna UI design studio portfolio on dark background — example of a transparent design studio that shows work and process before the first call

Jun 11, 2026

How to Choose a Design Studio

Five things to check when choosing a design studio — all visible before the first call.

Luna UI design studio portfolio on dark background — example of a transparent design studio that shows work and process before the first call

Jun 11, 2026

How to Choose a Design Studio

Five things to check when choosing a design studio — all visible before the first call.

Abstract glowing circular loop on dark background — visual metaphor for feedback loops in product design and systems thinking

May 23, 2026

Why Your Product Either Grows or Dies

Every product runs on a loop. The question is whether it works for you or against you.

Abstract glowing circular loop on dark background — visual metaphor for feedback loops in product design and systems thinking

May 23, 2026

Why Your Product Either Grows or Dies

Every product runs on a loop. The question is whether it works for you or against you.

Abstract glowing circular loop on dark background — visual metaphor for feedback loops in product design and systems thinking

May 23, 2026

Why Your Product Either Grows or Dies

Every product runs on a loop. The question is whether it works for you or against you.

Abstract circular structure on dark background — visual metaphor for redesign logic and product architecture in studio design process

May 17, 2026

Why We Redesign the Logic, Not the Page

Most redesigns fix the surface. The real problem is underneath.

Abstract circular structure on dark background — visual metaphor for redesign logic and product architecture in studio design process

May 17, 2026

Why We Redesign the Logic, Not the Page

Most redesigns fix the surface. The real problem is underneath.

Abstract circular structure on dark background — visual metaphor for redesign logic and product architecture in studio design process

May 17, 2026

Why We Redesign the Logic, Not the Page

Most redesigns fix the surface. The real problem is underneath.

Abstract network of interconnected systems on dark background — illustrating Ashby's Law of Requisite Variety in product design

May 7, 2026

What Ashby's Law Teaches Us About Products, Design, and Environment

The environment dictates the architecture. Not you.

Abstract network of interconnected systems on dark background — illustrating Ashby's Law of Requisite Variety in product design

May 7, 2026

What Ashby's Law Teaches Us About Products, Design, and Environment

The environment dictates the architecture. Not you.

Abstract network of interconnected systems on dark background — illustrating Ashby's Law of Requisite Variety in product design

May 7, 2026

What Ashby's Law Teaches Us About Products, Design, and Environment

The environment dictates the architecture. Not you.

Dark staircase disappearing into light — visual metaphor for brand identity entering a new global market

Apr 29, 2026

Same Brand, Different World: How to Enter a New Market Without Losing Who You Are

Most studios translate the text. We translate the logic.

Dark staircase disappearing into light — visual metaphor for brand identity entering a new global market

Apr 29, 2026

Same Brand, Different World: How to Enter a New Market Without Losing Who You Are

Most studios translate the text. We translate the logic.

Dark staircase disappearing into light — visual metaphor for brand identity entering a new global market

Apr 29, 2026

Same Brand, Different World: How to Enter a New Market Without Losing Who You Are

Most studios translate the text. We translate the logic.

Hand holding a crystal sphere refracting light in darkness, symbolizing the unique soul and vision of a product that AI cannot replicate.

Feb 10, 2026

The Death of the MVP: Why Design is the Only Moat Left in the AI Era

AI can copy your features and generate your UI. But it cannot replicate your Vision. In a world of clones, only originals survive.

Hand holding a crystal sphere refracting light in darkness, symbolizing the unique soul and vision of a product that AI cannot replicate.

Feb 10, 2026

The Death of the MVP: Why Design is the Only Moat Left in the AI Era

AI can copy your features and generate your UI. But it cannot replicate your Vision. In a world of clones, only originals survive.

Hand holding a crystal sphere refracting light in darkness, symbolizing the unique soul and vision of a product that AI cannot replicate.

Feb 10, 2026

The Death of the MVP: Why Design is the Only Moat Left in the AI Era

AI can copy your features and generate your UI. But it cannot replicate your Vision. In a world of clones, only originals survive.

Minimalist dark cover featuring the Framer logo, representing the secret weapon for SaaS and AI founders in the Luna UI ecosystem.

Dec 30, 2025

Why We Chose Framer: Secret Weapon for Every Founder

Why smart founders are switching to Framer. Get speed, independence, and premium results with Luna UI ecosystems.

Minimalist dark cover featuring the Framer logo, representing the secret weapon for SaaS and AI founders in the Luna UI ecosystem.

Dec 30, 2025

Why We Chose Framer: Secret Weapon for Every Founder

Why smart founders are switching to Framer. Get speed, independence, and premium results with Luna UI ecosystems.

Minimalist dark cover featuring the Framer logo, representing the secret weapon for SaaS and AI founders in the Luna UI ecosystem.

Dec 30, 2025

Why We Chose Framer: Secret Weapon for Every Founder

Why smart founders are switching to Framer. Get speed, independence, and premium results with Luna UI ecosystems.

Deep space nebula with glowing blue and orange clouds, illustrating the future universe of AI and SaaS design ecosystems described in the Luna UI manifesto.

Dec 29, 2025

The Era of Agencies is Over: Why the Future Belongs to Design Ecosystems

Agencies are too slow for the AI era. Learn why startups are switching to design ecosystems for speed, scale, and results.

Deep space nebula with glowing blue and orange clouds, illustrating the future universe of AI and SaaS design ecosystems described in the Luna UI manifesto.

Dec 29, 2025

The Era of Agencies is Over: Why the Future Belongs to Design Ecosystems

Agencies are too slow for the AI era. Learn why startups are switching to design ecosystems for speed, scale, and results.

Deep space nebula with glowing blue and orange clouds, illustrating the future universe of AI and SaaS design ecosystems described in the Luna UI manifesto.

Dec 29, 2025

The Era of Agencies is Over: Why the Future Belongs to Design Ecosystems

Agencies are too slow for the AI era. Learn why startups are switching to design ecosystems for speed, scale, and results.

Liana Tudakova — founder of Luna UI Design Studio, standing in front of illuminated planet installations in a space-themed exhibition, symbolizing her passion for the universe and design systems.

Nov 28, 2025

🌙 About the Founder Luna UI — Liana Tudakova

Liana Tudakova is the founder and creative mind behind Luna UI — a global design ecosystem that connects clarity, systems, and emotion.

Liana Tudakova — founder of Luna UI Design Studio, standing in front of illuminated planet installations in a space-themed exhibition, symbolizing her passion for the universe and design systems.

Nov 28, 2025

🌙 About the Founder Luna UI — Liana Tudakova

Liana Tudakova is the founder and creative mind behind Luna UI — a global design ecosystem that connects clarity, systems, and emotion.

Liana Tudakova — founder of Luna UI Design Studio, standing in front of illuminated planet installations in a space-themed exhibition, symbolizing her passion for the universe and design systems.

Nov 28, 2025

🌙 About the Founder Luna UI — Liana Tudakova

Liana Tudakova is the founder and creative mind behind Luna UI — a global design ecosystem that connects clarity, systems, and emotion.